So, you have decided to start a business? However, you won’t make any money if nobody knows that you are there.
It can seem daunting, once you start to do some research, to know the best methods to use to publicise your venture
One that certainly won’t do you any harm and is quick and easy to set up while you look at other options too such as Social media and leafleting and e-mail campaigns, is to set up a blog or website about your product or service, you will certainly in any case feel that your business needs a website, and write about it.
Once you have a website or blog, you need to get it seen and this is where those maybe rather mysterious things you will see mentioned so often on the internet come in ..Keywords.
Keywords in your articles on a blog or website make the difference between being on page 1 of Google …and not being seen at all.
Keywords are indeed a science and it is quite a knack to learn how to make your web pages show up in search results and show up at the top. Keyword research is very important to search engine success. While it seems maybe a puzzle to know what your keywords are and how to optimize them, in fact almost anyone can learn it.
The purpose of keyword research is to help you get targeted traffic to your blog or website, be well up in search engine results and to find a niche market for your business and make it profitable. Key points to understand are:
* Keywords in the context of Internet search engines
* How Internet search engines use keywords to produce search results
* The concept of “targeted visitors”, and how this and getting them is part of your keyword research process
* The competition for search engine traffic
* Promoting your business and website by using keywords
Good use of keywords mans that you will be found when people are searching for information on your subject, or for the things you sell and the search engines will have you near or even at the top of their results and you will have a profitable business.