The purpose of your online business is to make money, yes? Well, just like when people go to a shop, you will have a much greater chance of making money if you have what people who come to your website or blog are looking for.
An example is that my blog is for older and or disabled people looking for a job or ways to earn a living, so people are not likely to need to visit it if they are not in this position and have a job or good income already and don’t need to worry. The people I need to visit my blog are older and maybe disabled people looking for work or ways to make money.
So, this is the definition of a “targeted visitor”, a person who is actually looking for the products or services that you offer, rather than just browsing the internet. It isn’t difficult to understand that the more successful online businesses get that way buy having lots of people who need what they have to offer . This is why it is important in your material on your website and or blog, to use keywords relevant to your product or service.
Search results are not limited to pages on websites, there will also be links to YouTube and other video sites and article directories .As you get more experienced with marketing your business you may well want to break into other forms of advertising such as videos.
So, to improve your chances of targeted traffic, use relevant keywords as often as possible on your site and also in your marketing and promotional material when you advertise the site or blog.
Keywords in the form of e.g. power words and doing words and words that show your achievements are also important when putting together a resume for job applications
Once your website or blog is up and running, be sure to submit it to search engines , a useful way to do this while you are new to marketing and still learning but need to get your site out there and seen quickly is to use the many free website submission services that can be found on Google . Also there are many pages and groups on Facebook for free opportunities to share your link to your website or blog.